Ray-Ban | Meta
design direction / scalable creative
System Design
Variables Tested
Visual Hierarchy
Alignment
Type Scale
Product Cropping
Background Color
Ask
Refresh Ray-Ban’s Summer 2026 templates around a new print-focused style guide, with greater focus on new Rx frames and color-ways.
My Role
Senior Art Director, Team Lead
art direction / template design / scalable creative
Decisions
I broke the templates down into their core variables—hierarchy, typography, alignment, product scale, color, logo and legal—and tested different layout combinations to figure out what held up.
I then handed off the finalized templates to our production team with usage guidelines so they could run independently.
Outcome
Selected 8 master templates for continued production
Templates now define Ray-Ban’s render-forward digital work
