Ray-Ban | Meta
design direction / scalable creative
ask
Refresh Ray-Ban’s Summer 2026 templates around a new non-digital style guide, with greater focus on new Rx frames and colorways.
My role
Senior Art Director, Team Lead
Art Direction / Design Leadership / Template Design / Scalable Creative Systems
Variables Tested
Visual Hierarchy
Alignment
Type Scale
Product Cropping
Background Colors
My decisions
I broke the templates down into their core variables—hierarchy, typography, alignment, product scale, color, logo and legal—and tested different layout combinations to figure out what held up. I then handed off the finalized templates to our production team with usage guidelines so they could run independently.
Outcome
8 of 12 tested master templates selected for continued production
Templates now define Ray-Ban’s render-forward digital work
