Oakley | Meta
production systems / brand integrity
Early Process
Ask
Create a scalable and formulaic approach to AI-assisted production that’s nearly indistinguishable from a real photo production.
My Role
Senior Art Director
ai process + integration / brand integrity
My decisions
I developed a repeatable prompting and production workflow around a simple visual language: contextual sport props, rugged environments and textures, a shallow depth of field and no humans. This system kept the work visually consistent while preserving Oakley’s sport-forward identity.
Outcome
By documenting and sharing my process, other teams have since been able to step in and replicate the look.
Adapted across Facebook, Instagram, Snapchat, Amazon, Best Buy, Walmart, and Google
