Meta Glasses
brand launch / motion focus
ask
Launch Meta Glasses to a new audience while differentiating this product line from their Oakley and Ray-Ban lines through Meta’s “Play” pillar.
My role
Senior Art Director, Team Lead
Concept Development / Art Direction / Motion Storytelling
My decisions
The initial asset plan was separated by lifestyle photography and product renders. I challenged that structure and explored where each could work harder, opening up a more flexible motion language.
Outcome
Modular campaign system spanning 29 video assets
Adapted for social and streaming
Launched alongside 300+ static assets
early storyboard explore
Meta planned to launch nearly all motion with lifestyle
until they saw this.
