Meta Glasses
brand launch / motion design
Ask
Launch Meta Glasses to a new audience while differentiating this product line from their Oakley and Ray-Ban lines through Meta’s “Play” pillar.
My Role
Senior Art Director, Team Lead
concept development / art direction
Decisions
The initial asset plan was separated by lifestyle photography and product renders. I challenged that structure and explored where they could work harder together, opening up a more flexible motion language.
Outcome
Modular campaign system spanning 29 video assets
Adapted for social and streaming
Launched alongside 300+ static assets
Process
Meta wanted to launch nearly all motion with lifestyle… until they saw this.
