Meta Quest
creative direction / visual storytelling
Ask
Lean into 4K+ Infinite Display to spark product interest among diehard NBA fans.
My Role
Senior Art Director, Team Lead
concept development / art direction / design systems
Type Explore
Decisions
Instead of selling 4K+ as a technical spec, I positioned it as the feeling of actually being there. By using oversized, shifting typography, we recreated that in-arena energy while giving the campaign a flexible visual system that could scale across platforms.
Outcome
The system was later reused for subsequent Meta campaigns
Modular system that spanned 44 digital assets
Adapted for Facebook, Instagram, Snapchat, Amazon, Best Buy, Walmart, and Google
