Hewlett-packard
product launches
/
global brand photography
/
product launches / global brand photography /
ask
Establish an ownable visual aesthetic for HP laptops through human-centered stories about hybrid work.
My role
Senior Art Director
Brand Storytelling / Art Direction / Production Leadership
My decisions
With creative leadership in transition throughout this project, I set the visual direction early and worked directly with HP, our photographer, and our internal production team to establish standards across pre-production, photography and post — which streamlined the process for all five subsequent shoots.
Outcome
Photography system adopted as HP’s global visual standard
6 shoots across 15 businesses, 15 homes and 2 schools
40+ products launched
Recognized in Lürzer’s Archive’s Best Ad Photographers of 2023
