Hewlett-Packard
global brand photography / human storytelling
Ask
While creative leadership is in transition, establish an ownable visual aesthetic for HP laptops through human-centered stories focused on hybrid work.
My Role
Senior Art Director
art direction / production leadership
Before & After Retouching
Decisions
Early on I set the visual direction and worked directly with HP, our photographer , and our internal production team to establish standards across pre-production, photography and post — which streamlined the process for all five subsequent shoots.
Outcome
